Nike has to be really smarter than everyone else in the sports endorsement world. Nike has announced a partnership with the group that regulates high school sports in the state of Texas,  go figure! “As part of the agreement, Nike will provide discounted rates to the roughly 1,300 UIL-member schools”. Nike also will be an official sponsor at both UIL athletic and non-athletic events. 

Do you understand the impact og this deal?  While most high school athletes will never have the opportunity to turn professional, those who do will have already been Nike clients for many years by the time that they begin their professional careers. So who do you think they are more likely to sign with if they have been associated for Nike since their formative years? That’s right, Nike. 

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