Arthur Ashe Kids Day kicked off US Open with interactive events for children, music, celebrities and athletes in attendance. One of the main sponsors of Arthur Ashe kids day, along with Mercedes Benz, is the Laureus Sport for Good Foundation.  The mission of the foundation is to “utilize the power of sport to address social challenges through a global program of sports-related community development initiatives.” 

With 46 sports legends serving as the foundation’s ambassadors, many were in attendance for Arthur Ashe Kids Day, including Tony Hawk, tennis great Martina Navratilova, NFL star Marcus Allen and US Open wheelchair champion Esther Vergeer. Tony Hawk spoke to around 200 children about his inspirational experiences in the sport of skateboarding, and free tennis clinics were held along with other games and face painting for the kids. The Jonas Brothers, Demi Lovato, and David Archuleta performed and tennis greats Roger Federer, Rafael Nadal, Andy Roddick, and Kim Clijisters played for fun for the children to watch.

Source: Queen Of Sports